Creativity within the constrains. That's the core to make great and budget-friendly video productions.
Storylane
— We called this, creativity within the grid
The identity is based on a grid where the text, icons and images can tell the stroy. The grid offers the format but with the different elements the same creativity the company applies on their assignments, can be used in their own identity.
— Logo
The letters that make up the logo are layed out differently in each piece of communication.
Making each logo unique. 
— Icons
— Stationary
— Online

– The making of

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The Big Idea of Aia
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Janssen & Valkenberg —poster
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Orange Drive — an african budget car rental
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