How can a local car rental service compete with international big brands? Be as safe and secure as the big ones, but emphasize the local aspect.
Orange Drive
— the concept 
We mixed two leading visual elements together: tire tracks representing car rental and african patterns representing the locat character. The result is a baby we, as designers, are proud of: a tiretrack and african pattern in one!
— Colors and patterns
inspired by Tanzania 
— Icons
— Typography
 
— Stationary
 
Website
A car rental site where you can reserve a car without payment in advance

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